Musk kills the bird: Rebranding Twitter to X
Elon Musk is rebranding Twitter to X, including the domain X.com now redirecting to Twitter.com and an interim new X logo.
X.com was an online bank and Musk’s second startup venture he founded in 1999. This later merged with a competing software company called Confinity and became Paypal in 2000.
He was no longer a chief executive of X.com by this point. However, years passed and in 2017, he bought the X.com domain from Paypal.
He has time and again expressed his fondness for the letter X. He has even nick-named one of his kids X.
Buying Twitter has also apparently been a long-term plan to create X.com. He has tweeted or mentioned X on several occasions.