Wednesday, July 24, 2024

Indians spend 194 minutes a day on social media platforms like Instagram, Facebook and X

Indians spend more than three hours on social media and about 46 minutes on online gaming per day, a new report said.

According to the technology policy think tank Esya Centre, daily engagement in terms of time spent is the highest for social media at 194 minutes a day, while this number for OTT (over-the-top) and online gaming stands at 44 minutes and 46 minutes, respectively.

We believe that the findings of the report are very relevant, especially at a time when the Government is in the process of formulating user-centric policies for the digital industries,” said Amjad Ali Khan, Director at the Esya Centre.

A median user spends less than Rs 100 a month and less than an hour a day on online gaming. The corresponding number is Rs 200-400 for OTT.

The report surveyed 2,000 respondents and was further supported by in-app data from over 20.6 lakh users, spanning across 143 mobile applications.

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